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e-book

Events Management (Cód: 8321284)

Harris, Rob; Allen, Johnny; Bowdin, Glenn

Taylor & Francis Ltd (Livros Digitais)

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Events Management

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Descrição

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:


introduces the concepts of event planning and management
presents the study of events management within an academic environment
discusses the key components for staging an event, covering the whole process from creation to evaluation
examines the events industry within its broader business context, covering impacts and event tourism
provides an effective guide for producers of events
contains learning objectives and review questions to consolidate learning


Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.

Carefully constructed to maximise learning, the text provides the reader with:



a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management
a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 774 (aproximado)
Acabamento e-book
Territorialidade Internacional
Proteção Drm Sim
Tamanho do Arquivo 24501
Cód. Barras 9781136445118
Número da edição 2
Ano da Publicação 2012
AutorHarris, Rob; Allen, Johnny; Bowdin, Glenn