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e-book

Faith-Based Marketing - The Guide to Reaching 140 Million Christian Customers (Cód: 9293019)

Stielstra, Greg; Hutchins, Bob

Wiley (Digital)

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Faith-Based Marketing - The Guide to Reaching 140 Million Christian Customers

R$27,75

Descrição

Most businesses don?t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians? values, taboos, and 'hot buttons'. Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Wiley (Digital)
Número de Páginas 378 (aproximado)
Idioma 337
Acabamento e-book
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Início da Venda 02/03/2016
Código do Formato Pdf
Cód. Barras 9780470483046
Ano da Publicação 109
AutorStielstra, Greg; Hutchins, Bob