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e-book

From Science 2.0 to Pharma 3.0 (Cód: 9620571)

Stuart,David; Denise Silber; Hervé Basset

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From Science 2.0 to Pharma 3.0

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Descrição

Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of'apos;3.0'apos; in Pharma and STM publishing.Gives a global overview of success and failure in Science 2.0Presents useful stories and lessons learnedGives a clear view of how semantic search is present in science platforms and its potential in STM publishing

Características

Produto sob encomenda Não
Marca ELSEVIER S&T
Cód. Barras 9781780633756
Acabamento e-book
Início da Venda 10/09/2012
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Tamanho do Arquivo 2160
Proteção Drm Sim
Idioma 337
Código do Formato Epub
Número de Páginas 286 (aproximado)
Ano da Publicação 2012
Peso 0.00 Kg
AutorStuart,David; Denise Silber; Hervé Basset