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e-book

Global Content Marketing (Cód: 9666945)

Pam Didner

McGraw-Hill Education, LLC (Prof C/S) (Livros Digitais)

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Global Content Marketing

R$51,86

Descrição

Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

LEARN HOW TO:

Create content that engages people--regardless of their country and culture

Identify key actions and strategies to apply to your projects

Connect 'quot;dots'quot; that others don'apos;t see and connect them in ways you never thought of before



'quot;Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us.'quot; -- DOUG KESSLER, Creative Director, Velocity

'quot;A valuable guide to developing and distributing your global content effectively.'quot; -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity

'quot;This book is the blueprint for engineering a modern scalable content marketing operation.'quot; -- PAWAN DESHPANDE, CEO, Curata

'quot;Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P'apos;s developed by Pam Didner. Read it and take your content strategy to the whole new level.'quot; -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca McGraw-Hill Education, LLC (Prof C/S) (Livros Digitais)
Número de Páginas 224 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 16312
Início da Venda 19/12/2014
Código do Formato Pdf
Cód. Barras 9780071840989
Ano da Publicação 114
AutorPam Didner