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e-book

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your (Cód: 3116055)

Turner, Jamie; Shah, Reshma

Ft Press Digital

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How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your

R$53,55

Descrição

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Ft Press Digital
Número de Páginas 305 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1328
Início da Venda 22/11/2012
Código do Formato Pdf
Cód. Barras 9780132311915
Ano da Publicação 110
AutorTurner, Jamie; Shah, Reshma