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e-book

How to Use Social Media Monitoring Tools (Cód: 9567898)

PEARSON TECHNOLOGY GROUP

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How to Use Social Media Monitoring Tools

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Descrição

It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6, Bit.ly, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca PEARSON TECHNOLOGY GROUP
Idioma 337
Acabamento e-book
Formato Livro Digital Pdf
Gratuito Não
Tamanho do Arquivo 1013
Início da Venda 24/02/2012
Cód. Barras 9780133037654
Ano da Publicação 2012