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e-book

Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand (Cód: 2893072)

Saperstein,Jeff; Hastings,Hunter

WHARTON SCHOOL PUBLISHING

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Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand

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Descrição

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. “Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company   How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:   Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more New insights from today’s top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette How to create a marketing culture of accountability, and empower change throughout your organization Indispensable reading for every marketing leader, manager, and business strategist For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results.   Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…learn faster, act faster, and drive maximum value from every marketing investment you make.

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca WHARTON SCHOOL PUBLISHING
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1979
Início da Venda 22/11/2012
Código do Formato Pdf
Cód. Barras 9780132365437
Ano da edição 92007
AutorSaperstein,Jeff; Hastings,Hunter