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Innovation Tournaments - Creating And Selecting Exceptional Opportunities (Cód: 9187592)

Terwiesch,Christian

Harvard Business Review Press

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Innovation Tournaments - Creating And Selecting Exceptional Opportunities

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Descrição

Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation.
An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive.
This book provides a principled approach for the effective management of innovation tournaments - identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy.
'Innovation Tournaments' employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations.

Características

Produto sob encomenda Não
Marca Harvard Business Review Press
Cód. Barras 9781422152225
Altura 23.11 cm
I.S.B.N. 9781422152225
Profundidade 2.54 cm
Referência 9781422152225
Acabamento Capa dura
Ano da edição 2009
Idioma Inglês
Número de Páginas 242
Peso 0.52 Kg
Largura 15.75 cm
AutorTerwiesch,Christian

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