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e-book

International Business - Themes and Issues in the Modern Global Economy (Cód: 9569557)

Johnson,Debra

Taylor & Francis Ltd (Livros Digitais)

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International Business - Themes and Issues in the Modern Global Economy

R$218,85

Descrição

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.
Case-studies include:
· aiding the globalization of SMEs: the OECD'apos;s Bologna Charter
· China and the WTO
· the pharmaceutical industry and the developing world
· RUGMARK: social labelling in action
· the Argentinian financial crisis
·environmental profile of Matsushita Electrical Industrial Company.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 368 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Tamanho do Arquivo 2485
Cód. Barras 9781134535613
Ano da Publicação 2004
AutorJohnson,Debra