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e-book

International Strategy of Emerging Market Firms (Cód: 9435910)

Panibratov, Andrei

Taylor & Francis Ltd (Livros Digitais)

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International Strategy of Emerging Market Firms

R$239,85

Descrição

Emerging economies are expected to be in the driver'apos;s  seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.

In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms'apos; activities. The book is divided into four parts, focusing on the following:

An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book.
A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization.
A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country'apos;s global integration, outward investments, and strategies.
The concepts and practices behind the strategies employed by different firms.
Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 3655
Início da Venda 16/03/2017
Código do Formato Epub
Cód. Barras 9781317447474
Ano da Publicação 117
AutorPanibratov, Andrei