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e-book

Keith'apos;s Radio Station - Broadcast, Satellite, and Internet (Cód: 9665466)

Hendricks,John Allen; Mims,Bruce

Taylor & Francis Ltd (Livros Digitais)

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Keith'apos;s Radio Station - Broadcast, Satellite, and Internet

R$173,14

Descrição

Keith'apos;s Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why.

This new edition explains what 'quot;radio'quot; in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies.

New to this edition:


New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology
A thorough examination of Internet radio, online music services, and mobile listening devices
An analysis of how new technologies have fragmented the advertising dollar
A discussion of station website content and promotional usage of social media
A revised examination of technologically advanced strategies used in traffic and billing departments
Updated, full-color photos and illustrations.


The new companion website features content for both students and instructors, including an instructors'apos; manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 528 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 13991
Início da Venda 07/08/2014
Código do Formato Epub
Cód. Barras 9781136027857
Ano da Publicação 114
AutorHendricks,John Allen; Mims,Bruce