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e-book

Knowledge Management in the Pharmaceutical Industry (Cód: 9607797)

Elisabeth Ms Goodman; John Mr Riddell

Ashgate Publishing, Ltd. (Livros Digitais)

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Knowledge Management in the Pharmaceutical Industry

R$359,85

Descrição

The Pharmaceutical Industry has been undergoing a major transformation since the heady days of 'apos;big pharma'apos; in the 1970s and 80s. Patent expiry, the rise of generics, and the decline of the blockbuster drug have all changed the landscape over the last 10-15 years. It'apos;s an environment where products can take 10 years or more to come to market, billions are spent on research and development, jobs are being shed in the western pharma homelands and regulators and the public are more demanding than ever. So what part is Knowledge Management playing and going to play in this vital international industry?Knowledge Management (KM) has many facets from providing comprehensive knowledge bases for workers, through the sharing of advice and problem solving, to providing an environment for innovation and change. This book, focusing on research and development, and manufacturing-based companies, explores how a range of techniques and approaches have been applied in the unique environment of the Pharmaceutical Industry, and examine how it can help the industry in the 21st century.Whilst the book is centered on the Pharmaceutical Industry, its objective will be to discuss and demonstrate how Knowledge Management can be applied in a variety of environments, and with a range of cultural issues. KM practitioners, and potential practitioners, both within and outside the Pharmaceutical Industry, will be able to gain valuable guidance and advice from both the examples of good practice and the lessons learned by the authors and contributors.

Características

Produto sob encomenda Não
Marca Ashgate Publishing, Ltd. (Livros Digitais)
Cód. Barras 9781472408051
Acabamento e-book
Início da Venda 28/09/2014
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Tamanho do Arquivo 9353
Proteção Drm Sim
Idioma 337
Código do Formato Epub
Número de Páginas 204 (aproximado)
Ano da Publicação 114
Peso 0.00 Kg
AutorElisabeth Ms Goodman; John Mr Riddell