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Leading Digital - Turning Technology Into Business Transformation (Cód: 9164820)

Westerman,George

Harvard Business Review Press

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Leading Digital - Turning Technology Into Business Transformation

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Descrição

'Become a Digital MasterNo Matter What Business You re In'
If you think the phrase going digital is only relevant for industries like tech, media, and entertainmentthink again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itincluding your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about 'the other 90-plus percent of the economy?'
In 'Leading Digital,' authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to 'invest' in digital capabilities, and how to 'lead' the transformation. Within these parts, you ll learn:
How to engage better with your customers
How to digitally enhance operations
How to create a digital vision
How to govern your digital activities
The book also includes an extensive step-by-step transformation playbook for leaders to follow.
'Leading Digital' is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
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Características

Produto sob encomenda Não
Marca Harvard Business Review Press
Cód. Barras 9781625272478
Altura 23.62 cm
I.S.B.N. 9781625272478
Profundidade 2.79 cm
Referência 9781625272478
Acabamento Capa dura
Ano da edição 2014
Idioma Inglês
Número de Páginas 256
Peso 0.52 Kg
Largura 16.26 cm
AutorWesterman,George

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