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e-book

Loyalty 3.0 - How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Cód: 4927646)

Paharia, Rajat

McGraw-Hill Education, LLC (Prof C/S) (Livros Digitais)

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Loyalty 3.0 - How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

R$63,64

Descrição

Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners

As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data - we are all 'quot;walking data generators.'quot; Loyalty 3.0 reveals how to combine this 'quot;big data'quot; with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets.

Loyalty 3.0 is a book that will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere.

Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca McGraw-Hill Education, LLC (Prof C/S) (Livros Digitais)
Número de Páginas 304 (aproximado)
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Tamanho do Arquivo 3933
Início da Venda 31/05/2013
Código do Formato Pdf
Cód. Barras 9780071813389
Ano da Publicação 113
AutorPaharia, Rajat