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e-book

Making Innovation Work - How to Manage It, Measure It, and Profit from It, Updated Edition (Cód: 9607449)

Shelton, Robert

PEARSON TECHNOLOGY GROUP

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Making Innovation Work - How to Manage It, Measure It, and Profit from It, Updated Edition

R$77,12

Descrição

Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.  

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca PEARSON TECHNOLOGY GROUP
Número de Páginas 400 (aproximado)
Idioma 337
Acabamento e-book
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 6182
Início da Venda 09/11/2012
Cód. Barras 9780133093353
Ano da Publicação 2012
AutorShelton, Robert