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e-book

Managing Global Business Strategies - A Twenty-First-Century Perspective (Cód: 9757885)

Botten, neil

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Managing Global Business Strategies - A Twenty-First-Century Perspective

R$204,00

Descrição

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.Written by highly knowledgeable and well-respected practitioners and academics in their fieldProvides practical insight and realistic answers to global and strategic problemsProgressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca ELSEVIER S&T
Número de Páginas 246 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 905
Início da Venda 30/08/2008
Código do Formato Pdf
Cód. Barras 9781780631578
Ano da Publicação 2008
AutorBotten, neil