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e-book

Managing Global Innovation - Frameworks for Integrating Capabilities around the World (Cód: 9690912)

Doz,Yves L.; Wilson,Keeley

HARVARD BUSINESS REVIEW PRESS

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Managing Global Innovation - Frameworks for Integrating Capabilities around the World

R$74,98

Descrição

The key to bridging your global innovation gap

In today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories—sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.

How to tackle this challenge? In Managing Global Innovation, INSEAD’s Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You’ll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.

Based on in-depth research within more than three dozen corporations—including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox—this book bridges theory and practice.

Managing Global Innovation gives you the tools to harness critical expertise from around the globe—and channel it into your innovation programs.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca HARVARD BUSINESS REVIEW PRESS
Número de Páginas 256 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1905
Início da Venda 30/10/2012
Código do Formato Epub
Cód. Barras 9781422187555
Ano da Publicação 112
AutorDoz,Yves L.; Wilson,Keeley