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Mobile Magic - The Saatchi And Saatchi Guide To Mobile Marketing (Cód: 9396831)

Eslinger, Tom

John Wiley & Sons

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Mobile Magic - The Saatchi And Saatchi Guide To Mobile Marketing

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Descrição

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners. Mobile phones and tablets aren't like computers or TV or any other media channel or hardware technology that came before them. They're personal--your mobile device is yours alone, the place where you go from work to play to socializing with the swipe of a finger. They're portable--your mobile device goes wherever you go, and can connect you to almost anything, anywhere. Put together, these features come together to make mobile powerful--the most potent communication and marketing channel available to marketers today. How do you get onto your audience's mobile, deeply engage them and have the privilege of staying there? Mobile Magic, by mobile marketing expert and Saatchi & Saatchi's Worldwide Director of Digital & Social Tom Eslinger, takes you from the practical points of development and through to production, content strategy, content management and how to market your digital and social campaigns. You'll learn how to understand your audience and how to maintain your mobile initiatives. This book will guide you in executing winning mobile strategies for your business. Written especially with marketers new to mobile in mind, Mobile Magic is your key to the wide world of apps, mobile websites, integrated campaigns, social media and cross-platform thinking and strategies that every marketer needs to know. What is mobile marketing? What does it mean for your business? This book tells you where to start, how to plan, and what to expect in the years to come. www.saatchi.com/mobilemagic

Características

Peso 0.64 Kg
Produto sob encomenda Sim
Marca John Wiley & Sons
I.S.B.N. 9781118828427
Referência 025796356
Altura 23.88 cm
Largura 15.80 cm
Profundidade 2.06 cm
Idioma Inglês
Acabamento Capa dura
Cód. Barras 9781118828427
Ano da edição 2014
AutorEslinger, Tom