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e-book

Nation Branding, Public Relations and Soft Power - Corporatising Poland (Cód: 9517982)

Pawel Surowiec

Taylor & Francis Ltd (Livros Digitais)

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Nation Branding, Public Relations and Soft Power - Corporatising Poland

R$164,85

Descrição

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland'apos;s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.
By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland'apos;s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland 'quot;brand'quot; is shaping public and foreign affairs.
Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 228 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 3531
Início da Venda 05/08/2016
Código do Formato Pdf
Cód. Barras 9781317593799
Ano da Publicação 2016
AutorPawel Surowiec