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Online Market Research - Cost Effective Searching Of The Internet And Online Databases (Cód: 9245580)

Lescher,John F


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Online Market Research - Cost Effective Searching Of The Internet And Online Databases



Market research provides business professionals with the knowledge needed tosell products and services effectively. One of the best and easiest means forobtaining timely information on the latest business and industry trends, competitors, demographics, and product information is through onlinesources. Online Market Research provides you with a thorough grounding incontemporary market research and online searching. You'll learn what kind ofdata is available online; how to determine what your needs are, developresearch strategies, and formulate a market plan; and how to acquire andsharpen online searching skills. Most importantly, you'll learn how to conduct efficient and economicalresearch about market information using the vast spectrum of online databasesand archives available today. What's the most cost-effective way to search themajor professional databases--such as DIALOG(tm), Dow Jones News/Retrieval(R), and Lexis(R)-Nexis(R). When is it best to use the less robust but lessexpensive databases available on CompuServe(R), America Online(R), Prodigy(R), and Microsoft(R) Network? When can you use free resources on theInternet and what's the quickest way to search for them? These issues and manyothers are explored in full detail. Using real-world techniques, Online Market Research will teachyou: where to find data you need onlinehow to use search tools for accessing this datathe fastest ways to find specific informationthe most cost-effective search methodsthe legal, ethical, and copyright issues involvedhow to assess data accuracy and compensate for poor qualitya methodology for keeping up with the ever-changing online world. 0201489295B04062001 One of the best and easiest means for obtaining timely information on markets, products and competitors is through online services. This book shows the business professional how to do efficient and cost-effective market research using the many forms of online information resources.


Produto sob encomenda Sim
Marca Addison-Wesley
Cód. Barras 9780201489293
Altura 23.04 cm
I.S.B.N. 9780201489293
Profundidade 1.91 cm
Referência 000070615
Acabamento Brochura
Ano da edição 1995
Idioma Inglês
Número de Páginas 288
Peso 0.45 Kg
Largura 18.75 cm
AutorLescher,John F


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