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Product Leadership (Cód: 1094752)

Cooper,Robert G.

Perseus Books Group

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Product Leadership

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Descrição

Most businesses fall short of the new product performance achieved by leading firms by a factor of 2 times or more. It's no accident that top performers consistently win at new products. The top 20% of companies earn twice as much for their money. Their success rate in product innovation is closer to 80% while the bottom 20% of companies is closer to 38%.


Product Leadership is the advanced course - a comprehensive guide to how executives should think about product innovation. It doesn't just explain what strategies help a company succeed - it illustrates how to go about charting a competitive strategy for product innovation. Showcasing examples from the winners, Dr. Cooper demonstrates that it takes a commitment from all managers to triumph over the competition and become a leader in the new products war.

The Innovation Diamond and the Four Points of New Product Performance
Learn what distinguishes the top performers from the rest
Discover how to create the right climate and culture for product innovation
Learn to chart a comprehensive strategy for product innovation
Pick winning new products to maximize the return from an R&D investment portfolio
Discover what leaders do to drive their business to optimal results in product development
Implement an effective Idea-To-Launch Stage-Gate Process.
Key Topics:
How to chart a Product Innovation and Technology Strategy
Aligning your portfolio of projects with your Product Innovation and Technology Strategy
Building best practices into your Idea-To-Launch Process to achieve a competitive advantage
How Senior Executives can foster a climate and culture that encourages innovation
Numerous tools that leading companies use that can be adapted and applied at your company.

Características

Produto sob encomenda Sim
Marca Perseus Books Group
Cód. Barras 9780465014330
Altura 24.23 cm
I.S.B.N. 046501433X
Profundidade 2.57 cm
Referência 0006006173
Acabamento Capa dura
Ano da edição 2005/01/04
Idioma Inglês
Número de Páginas 288
Peso 1.25 Kg
Largura 16.36 cm
AutorCooper,Robert G.