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e-book

Publish and Prosper: Blogging for Your Business (Cód: 3430058)

Broback,Steve; Byron, DL

New Riders Digital

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Publish and Prosper: Blogging for Your Business

R$35,34

Descrição

This is the eBook version of the printed book.While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca New Riders Digital
Número de Páginas 200 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 3845
Início da Venda 22/11/2012
Código do Formato Epub
Cód. Barras 9780132704960
Ano da Publicação 106
AutorBroback,Steve; Byron, DL