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e-book

Radio Programming - Tactics and Strategy (Cód: 9541415)

Eric Norberg

Taylor & Francis Ltd (Livros Digitais)

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Radio Programming - Tactics and Strategy

R$206,85

Descrição

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today'apos;s modern, competitive environment.




Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.

Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.

Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Proteção Drm Sim
Início da Venda 07/05/1996
Código do Formato Epub
Cód. Barras 9781136026898
AutorEric Norberg