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e-book

Robert's Rules of Innovation - A 10-Step Program for Corporate Survival (Cód: 9305987)

Brands, Robert F.; Martin J. Kleinman

Wiley (Digital)

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Robert's Rules of Innovation - A 10-Step Program for Corporate Survival

R$49,64

Descrição

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's 'innovate or die' world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation. Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for 'addition by subtraction' profitability. Concisely, Robert's Rules of Innovation
Distills Robert Brands' wealth of experience as a leader of international product development teams Explains why innovation is imperative Provides the practical steps needed to deliver innovation Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels.

Características

Produto sob encomenda Sim
Marca Wiley (Digital)
Cód. Barras 9780470620984
Acabamento ebook
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Idioma 337
Código do Formato Epub
Número de Páginas 224 (aproximado)
Ano da Publicação 110
Peso 0.00 Kg
AutorBrands, Robert F.; Martin J. Kleinman