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e-book

Sales Force Management - Leadership, Innovation, Technology (Cód: 9567374)

Johnston,Mark W.; Marshall,Greg W.

Taylor & Francis Ltd (Livros Digitais)

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Sales Force Management - Leadership, Innovation, Technology

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Descrição

In this latest edition ofSales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book'apos;s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It'apos;s a contemporary classic, fully updated for modern sales management practice.

Pedagogical features include:?


Engaging breakout questions designed to spark lively discussion


Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom


Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers


New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales


Role Plays that enable students to learn by doing


A selection of comprehensive sales management cases on the companion website
A companion website features an instructor'apos;s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 494 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 5041
Início da Venda 14/04/2016
Código do Formato Pdf
Cód. Barras 9781317359999
Número da edição 12
Ano da Publicação 2016
AutorJohnston,Mark W.; Marshall,Greg W.