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e-book

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want (Cód: 2893042)

Gofman,Alex; Moskowitz,Howard R., PhD

WHARTON SCHOOL PUBLISHING

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Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want

R$70,69

Descrição

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation.   In Selling Blue Elephants , RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution!   Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior

Características

Produto sob encomenda Não
Marca WHARTON SCHOOL PUBLISHING
Cód. Barras 9780132352970
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Tamanho do Arquivo 5343
Proteção Drm Sim
Peso 0.00 Kg
AutorGofman,Alex; Moskowitz,Howard R., PhD