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e-book

Service Management - An Integrated Approach to Supply Chain Management and Operations (Cód: 9496016)

Render,Barry; Haksever,Cengiz

PEARSON TECHNOLOGY GROUP

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Service Management - An Integrated Approach to Supply Chain Management and Operations

R$231,40

Descrição

Tie customer-driven strategies to service operations and process management, and sharpen your focus on creating customer value throughout your entire service organization! This comprehensive, multidisciplinary reference thoroughly covers today's most effective theories and methods for managing service organizations, drawing on innovative insights from economics, consumer behavior, marketing, strategy, and operations management. Leading experts Cengiz Haksever and Barry Render provide crucial insights into emerging service operation and supply chain topics, reinforcing key points with up-to-date case studies. Service Management contains a valuable chapter-length introduction to linear and goal programming and its services applications; and also addresses many other topics ignored by competitive texts, such as:  Service SCM methods and approaches Focusing on customers and their service purchase behavior Service productivity Managing public and private nonprofit service organizations Vehicle routing and scheduling Ethical challenges to SCM Service Management will be an invaluable resource for senior and mid-level managers throughout any service organization, and for students and faculty in any graduate or upper-level undergraduate program in service management, service operations management, or operations management

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca PEARSON TECHNOLOGY GROUP
Número de Páginas 508 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 30821
Início da Venda 11/06/2013
Código do Formato Epub
Cód. Barras 9780133088823
Ano da Publicação 113
AutorRender,Barry; Haksever,Cengiz