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e-book

Services Marketing Management (Cód: 8657517)

Mudie,Peter; Pirrie, Angela

Taylor & Francis Ltd (Livros Digitais)

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Services Marketing Management

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Descrição

Services Marketing Management builds on the success of the previous editions, formally entitled 'apos;The Management and Marketing of Services'apos;, to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.

This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity.

Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world.

A web based lecturer resource accompanies the text.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 280 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 5461
Início da Venda 25/06/2012
Código do Formato Epub
Cód. Barras 9781136366789
Número da edição 3
Ano da Publicação 112
AutorMudie,Peter; Pirrie, Angela