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e-book

Share This Too - More Social Media Solutions for PR Professionals (Cód: 9710432)

CIPR (Chartered Institute of Public Relations)

Wiley (Digital)

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Share This Too - More Social Media Solutions for PR Professionals

R$38,36

Descrição

The follow up to Share This: The Social Media Handbook for PR Professionals.

Share This
is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Wiley (Digital)
Número de Páginas 328 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Proteção Drm Sim
Início da Venda 07/05/2017
Código do Formato Epub
Cód. Barras 9781118676929
Número da edição 1
AutorCIPR (Chartered Institute of Public Relations)