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e-book

Shopper Intimacy - A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success (Cód: 3116124)

DeHerder, Rick; Blatt,Dick; Blatt,Dick

PEARSON TECHNOLOGY GROUP

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Shopper Intimacy - A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

R$112,47

Descrição

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce:   A start-to-finish system for planning and executing effective campaigns.   Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders.   Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately.   Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.

Características

Produto sob encomenda Não
Marca PEARSON TECHNOLOGY GROUP
Cód. Barras 9780132485395
Acabamento e-book
Início da Venda 09/09/2010
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Tamanho do Arquivo 9026
Proteção Drm Sim
Idioma 337
Código do Formato Epub
Número de Páginas 256 (aproximado)
Ano da Publicação 2010
Peso 0.00 Kg
AutorDeHerder, Rick; Blatt,Dick; Blatt,Dick