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e-book

Social Media in Sport Marketing (Cód: 9452431)

Timothy Newman; Brendan Wilhide; Jason Peck

Taylor & Francis Ltd (Livros Digitais)

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Social Media in Sport Marketing

R$176,85

Descrição

From the Preface: 'quot;Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations.'quot;

Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately.

The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 216 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 4678
Início da Venda 09/01/2017
Código do Formato Epub
Cód. Barras 9781351817196
Ano da Publicação 2017
AutorTimothy Newman; Brendan Wilhide; Jason Peck