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e-book

Social Media ROI - Managing and Measuring Social Media Efforts in Your Organization (Cód: 9558710)

Blanchard, Olivier

PEARSON TECHNOLOGY GROUP

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Social Media ROI - Managing and Measuring Social Media Efforts in Your Organization

R$42,84

Descrição

Use Social and Viral Technologies to Supercharge Your Customer Service!   Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.   You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Características

Produto sob encomenda Não
Marca PEARSON TECHNOLOGY GROUP
Cód. Barras 9780132678025
Acabamento e-book
Início da Venda 22/02/2011
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Tamanho do Arquivo 2905
Proteção Drm Sim
Idioma 337
Código do Formato Epub
Número de Páginas 350 (aproximado)
Ano da Publicação 2011
Peso 0.00 Kg
AutorBlanchard, Olivier