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e-book

Sport Consumer Behaviour - Marketing Strategies (Cód: 9751197)

Funk,Daniel C.; Alexandris,Kostas; Mcdonald,Heath

Taylor & Francis Ltd (Livros Digitais)

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Sport Consumer Behaviour - Marketing Strategies

R$179,85

Descrição

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world'apos;s leading sports marketing academics, it covers a wide range of areas including:


social media and digital marketing


the segmentation of the sport consumer market


service quality and customer satisfaction


sport consumer personalities and attitudes


the external and environmental factors that influence sport consumer behaviour.

These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book'apos;s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links.

As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 344 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 3714
Início da Venda 18/07/2016
Código do Formato Pdf
Cód. Barras 9781317431527
Ano da Publicação 2016
AutorFunk,Daniel C.; Alexandris,Kostas; Mcdonald,Heath