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Strategy For Sustainability - A Business Manifesto (Cód: 9187595)

Werbach, Adam

Harvard Business Review Press

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Strategy For Sustainability - A Business Manifesto

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Descrição

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing 'integral,' rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true 'competitive' strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

Características

Peso 0.50 Kg
Produto sob encomenda Não
Marca Harvard Business Review Press
I.S.B.N. 9781422177709
Referência 9781422177709
Altura 23.37 cm
Largura 16.26 cm
Profundidade 2.79 cm
Número de Páginas 226
Idioma Inglês
Acabamento Capa dura
Cód. Barras 9781422177709
Ano da edição 2009
AutorWerbach, Adam