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e-book

Successful Direct Marketing Methods (Cód: 9582025)

Jacobs,Ron; STONE ,BOB

McGraw-Hill Education, LLC (Prof C/S) (Livros Digitais)

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Successful Direct Marketing Methods

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Descrição

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer'apos;s budget, surpassing newspapers and broadcast TV.

Hailed as the 'quot;bible'quot; of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today'apos;s digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:

The expanding objectives of direct marketing in the digital age

Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention

CRM applications, data mining, call center, campaign management, and sales force automation

Customer experience management--connecting customers and brands at every touch point

Brand building with direct marketing tools and techniques

The growth of direct marketing in Europe, Asia, and Latin America

Methods of international marketing--both direct and telemarketing



Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today'apos;s multiple marketing channels.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca McGraw-Hill Education, LLC (Prof C/S) (Livros Digitais)
Número de Páginas 592 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 44789
Início da Venda 05/12/2007
Código do Formato Epub
Cód. Barras 9780071784139
Número da edição 8
Ano da Publicação 107
AutorJacobs,Ron; STONE ,BOB