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Summary of Influence - by Robert B. Cialdini | Includes Analysis (Cód: 9535329)

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Summary of Influence - by Robert B. Cialdini | Includes Analysis

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Summary of Influence by Robert B. Cialdini | Includes Analysis

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Robert B. Cialdini’s Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Readers can learn specific techniques to resist each.

Humans rely on standard responses in many situations. For example, when one person gives another a gift, the recipient automatically feels indebted and is inclined to reciprocate. These mental shortcuts are usually helpful both to the individual and to society as a whole. Reciprocity helps facilitate mutual aid, which in turn helps solidify social bonds. These bonds in turn strengthen both the group and the individuals within it…

 

PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

 

Inside this Instaread Summary of Influence


Overview of the book
Important People
Key Takeaways
Analysis of Key Takeaways


 

About the Author

With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca Instaread, Inc (Livros Digitais)
Número de Páginas 37 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 227
Início da Venda 12/05/2016
Código do Formato Epub
Cód. Barras 9781945048487
Ano da Publicação 116
AutorInstaread Summaries