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e-book

The Beaten Path and the Road Less Traveled - Doing Business in Established and Emerging Countries (Cód: 3131866)

Sidhu, Inder

PEARSON TECHNOLOGY GROUP

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The Beaten Path and the Road Less Traveled - Doing Business in Established and Emerging Countries

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This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.   Why some Western companies succeed in emerging markets, while others fail catastrophically.   A single millimeter. That’s all it took to sink the Whirlpool Corporation’s dream of developing a washing machine that would serve the needs of customers from Mumbai to Mexico City. The time was 1990, when going “global” held the promise of hundreds of millions of new customers for executives of Western companies. The lure was irresistible, but….

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca PEARSON TECHNOLOGY GROUP
Número de Páginas 24 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Proteção Drm Sim
Tamanho do Arquivo 265
Início da Venda 13/09/2010
Cód. Barras 9780132599337
AutorSidhu, Inder