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e-book

The Business of Influence - Reframing Marketing and PR for the Digital Age (Cód: 9309131)

Sheldrake,Philip

Wiley (Digital)

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The Business of Influence - Reframing Marketing and PR for the Digital Age

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Descrição

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution.

We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.

“Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca Wiley (Digital)
Número de Páginas 232 (aproximado)
Idioma 337
Acabamento e-book
Início da Venda 28/12/2015
Código do Formato Pdf
Cód. Barras 9781119973379
Número da edição 1
Ano da Publicação 111
AutorSheldrake,Philip