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e-book

The Complete Guide to Business Analytics (Collection) (Cód: 9541148)

Davenport,Thomas H.; Fleisher,Craig S.; Bensoussan,Babette E.

PEARSON TECHNOLOGY GROUP

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The Complete Guide to Business Analytics (Collection)

R$530,33

Descrição

A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price!
3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision!
Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions!
From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher

Características

Produto sob encomenda Não
Marca PEARSON TECHNOLOGY GROUP
Cód. Barras 9780133091250
Acabamento e-book
Início da Venda 14/10/2012
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Tamanho do Arquivo 13328
Proteção Drm Sim
Idioma 337
Código do Formato Epub
Número de Páginas 1105 (aproximado)
Ano da Publicação 2012
Peso 0.00 Kg
AutorDavenport,Thomas H.; Fleisher,Craig S.; Bensoussan,Babette E.