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e-book

The Definitive Guide to Entertainment Marketing (Cód: 4927650)

Lieberman,Al; Esgate,Pat

PEARSON TECHNOLOGY GROUP

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The Definitive Guide to Entertainment Marketing

R$151,04

Descrição

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity   Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants   Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…any content, on any platform, in any market, worldwide.   You’ll master innovative new ways to grab consumers’ attention and wallets fast…make your experiences wannasee, haftasee, mustsee…drive more value through social platforms, mobile technologies, and integrated marketing strategies…overcome challenges ranging from bad buzz to piracy…fully leverage licensing, merchandising, and sponsorships…and successfully market all forms of entertainment.

Características

Produto sob encomenda Não
Marca PEARSON TECHNOLOGY GROUP
Cód. Barras 9780133092400
Acabamento e-book
Início da Venda 17/06/2013
Territorialidade Internacional
Formato Livro Digital Pdf
Idioma 337
Número de Páginas 305 (aproximado)
Ano da Publicação 2013
Peso 0.00 Kg
AutorLieberman,Al; Esgate,Pat