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e-book

The Digital Transformation Playbook - Rethink Your Business for the Digital Age (Cód: 9455448)

Rogers,David L.

Perseus Books, Llc

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The Digital Transformation Playbook - Rethink Your Business for the Digital Age

R$59,02

Descrição

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules—and provides practical, hands-on tools—that will help businesses of all sizes adapt, innovate, and maximize value creation.

Rogers’s rules address critical categories for every business: customers, competition, data, innovation, and the value proposition. For each, he presents diverse case studies (from companies such as Apple and Uber to GE and the New York Times), discusses common challenges to adopting the digital approach, and provides companies and business leaders clear, tested steps to implement new practices. Rogers shows that, rather than being “disrupted” by digital business models, any business can learn the rules of today’s leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Perseus Books, Llc
Número de Páginas 304 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1160
Início da Venda 05/04/2016
Código do Formato Epub
Cód. Barras 9780231541657
Ano da Publicação 116
AutorRogers,David L.