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The Fine Art Of Success - How Learning Great Art Can Create Great Business (Cód: 9237318)

Anderson,John; ANDERSON,JAMIE; Kupp,Martin; Reckhenrich,Jorg

John Wiley & Sons

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You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativity, is every manager an artist; Picasso - Art lessons for global managers; Koons - Made in Heaven produced on eart; and Paik - Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply. Innovation is the 'buzz' topic for the 21st century manager. Now it's time to learn from those who have been doing it for centuries - creative artists. Wondering how your firm can sustain competitive advantage? This book suggests you might look to contemporary artist Damian Hirst, or pop-star Madonna for guidance on successful strategies for driving innovation and creativity in business This book is a fresh and entertaining course on key strategies for successful business innovation. The authors analyse the success of artists through the lens of management theory and ask what practising managers can learn from the way creative artists innovate. They show that there are real lessons for managers from the success of artists such as Joesph Beuys, Madonna, Pablo Picasso and others, and that many of these lessons can be applied within the firm. 'Anderson, Reckhenrich and Kupp bring new insights to strategy and innovation by exploring the creative industries. It is rare for business books to be as readable as this one, and the authors are storytellers of the first order. I highly recommend this text to any executive seeking fresh inspiration towards achieving business success.' --Peter Lorange, President, Lorange Institute 'This is truly an inspiring book. It shows us that business executives can draw inspiration not only from business and economic theory and practice, but also from the culturally-grounded world of the arts. Where better to look for insights into innovation, creativity and vision than to contemporary and historical icons such as Madonna and Picasso, to name but a few of their colourful subjects? This is a 'must' read for anyone who wants to gain a broader understanding of the 'big picture'.' --Prof. Dr Derek F. Abell, founding president of the European School of Management and Technology, Berlin, former dean of IMEDE, and full-time faculty member of Harvard Business School 'I hope that many managers will be inspired by this fantastic book. From the experience of many art-projects in the past 15 years within the Otto Group I am truly convinced that companies can learn tremendously from artists in developing their organisations - in communicating their vision and mission, in growing better teamwork, in leadership training and in developing the company culture. This book gives the reader the perfect opportunity to do this.' --Jurgen Bock, Otto Group ''The Fine Art of Success' defines a higher and more inspiring level of cross fertilization between the two 'Lebenswelten' (ways of life) art and business I have ever seen before. Following the supposedly peaceful process of innovation in Arts between Titian and Tintoretto as a fierce battle of business cases, or Picasso, Gauguin and van Gogh in their different approaches to globalization, offers not only new insights in management principles. It creates also a new entry point for trained business people to reconsider Arts as an essential and inspiring dimension for a true leader.' --Friedrich Kuhn, Partner, Egon Zehnder International


Produto sob encomenda Sim
Marca John Wiley & Sons
Cód. Barras 9780470661062
Altura 23.50 cm
I.S.B.N. 9780470661062
Profundidade 2.10 cm
Referência 014410755
Acabamento Capa dura
Número da edição 1
Ano da edição 2011
Idioma Inglês
Número de Páginas 200
Peso 0.43 Kg
Largura 16.30 cm
AutorAnderson,John; ANDERSON,JAMIE; Kupp,Martin; Reckhenrich,Jorg