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e-book

The Future of Competition - Co-Creating Unique Value With Customers (Cód: 9450564)

Prahalad, C. K.; Ramaswamy, Venkat

HARVARD BUSINESS REVIEW PRESS

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The Future of Competition - Co-Creating Unique Value With Customers

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Descrição

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can'apos;t satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike.

In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca HARVARD BUSINESS REVIEW PRESS
Número de Páginas 272 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 2706
Início da Venda 18/02/2004
Código do Formato Epub
Cód. Barras 9781422160749
Ano da Publicação 104
AutorPrahalad, C. K.; Ramaswamy, Venkat