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The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World, Adobe Reader (Cód: 2893284)

Nambisan,Satish; Sawhney,Mohanbir S.

WHARTON SCHOOL PUBLISHING

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The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World, Adobe Reader

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Descrição

All the talk about 'open innovation' and externally-focused innovation assumes that 'one size fits all' in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca WHARTON SCHOOL PUBLISHING
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1815
Início da Venda 22/11/2012
Código do Formato Pdf
Cód. Barras 9780137130207
Ano da edição 92007
Ano da Publicação 107
AutorNambisan,Satish; Sawhney,Mohanbir S.