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e-book

The Imagination Challenge - Strategic Foresight and Innovation in the Global Economy (Cód: 3451392)

Manu, Alexander

PEARSON TECHNOLOGY GROUP

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The Imagination Challenge - Strategic Foresight and Innovation in the Global Economy

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Descrição

Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, authorAlexander Manu argues, arise out of the behaviors of play--the ability to imagine, without limits, the question 'quot;What if…?'quot;

Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to:
  Open their companies' eyes to unseen opportunities   Spark the imagination and trigger the potential of product innovation teams   Turn inspired ideas into successful products and services. Imagination Challenge is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca PEARSON TECHNOLOGY GROUP
Número de Páginas 272 (aproximado)
Acabamento e-book
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1844
Cód. Barras 9780132705042
Ano da Publicação 2006
AutorManu, Alexander