Artboard 33 Artboard 16 Artboard 18 Artboard 15 Artboard 21 Artboard 1 Artboard 2 Artboard 5 Artboard 45 Artboard 45 Artboard 22 Artboard 9 Artboard 23 Artboard 17? Artboard 28 Artboard 43 Artboard 49 Artboard 47 Artboard 38 Artboard 32 Artboard 8 Artboard 22 Artboard 5 Artboard 25 Artboard 1 Artboard 42 Artboard 11 Artboard 41 Artboard 13 Artboard 23 Artboard 10 Artboard 4 Artboard 9 Artboard 20 Artboard 6 Artboard 11 Artboard 7 Artboard 3 Artboard 3 Artboard 12 Artboard 25 Artboard 34 Artboard 39 Artboard 24 Artboard 13 Artboard 19 Artboard 7 Artboard 24 Artboard 31 Artboard 4 Artboard 14 Artboard 27 Artboard 30 Artboard 36 Artboard 44 Artboard 12 Artboard 17 Artboard 17 Artboard 6 Artboard 27 Artboard 19 Artboard 30 Artboard 29 Artboard 29 Artboard 26 Artboard 18 Artboard 2 Artboard 20 Artboard 35 Artboard 15 Artboard 14 Artboard 48 Artboard 50 Artboard 26 Artboard 16 Artboard 40 Artboard 21 Artboard 29 Artboard 10 Artboard 37 Artboard 3 Artboard 3 Artboard 46 Artboard 8
e-book

The Money-Raising Nonprofit Brand - Motivating Donors to Give, Give Happily, and Keep on Giving (Cód: 9310722)

Jeff Brooks

Wiley (Digital)

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 70,14 em até 2x de R$ 35,07 sem juros
Cartão Saraiva R$ 70,14 ou em até 3x de R$ 23,38 sem juros

Crédito:
Boleto:
Cartão Saraiva:

Total: R$0,00

Em até 2x sem juros de R$ 0,00


The Money-Raising Nonprofit Brand - Motivating Donors to Give, Give Happily, and Keep on Giving

R$70,14

Descrição

Why commercial-style branding doesn't work for nonprofits?and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding?a well-developed discipline with a history of commercial success?fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world?financially, emotionally, and practically?than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.

Características

Produto sob encomenda Sim
Marca Wiley (Digital)
Cód. Barras 9781118583401
Acabamento ebook
Início da Venda 10/03/2016
Coleção / Série Wiley Nonprofit Authority
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Idioma 337
Número de Páginas 256 (aproximado)
Ano da Publicação 114
Peso 0.00 Kg
AutorJeff Brooks