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e-book

The New Consumer Psychology - Scanning buying behavior with MRI of the mind (Cód: 9450063)

Sang Min (Leo) Whang

Taylor & Francis Ltd (Livros Digitais)

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The New Consumer Psychology - Scanning buying behavior with MRI of the mind

R$170,85

Descrição

The term 'apos;consumption'apos; is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people'apos;s subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags.
The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers'apos; subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 230 (aproximado)
Idioma 337
Acabamento e-book
Proteção Drm Sim
Tamanho do Arquivo 4809
Código do Formato Pdf
Cód. Barras 9781317377870
Ano da Publicação 115
AutorSang Min (Leo) Whang