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e-book

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands (Cód: 8300570)

Batra, Rajeev; Chattopadhyay,Amitava; Ozsomer,Aysegul

Mcgraw-hill Digital

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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

R$99,00

Descrição

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD.
Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan.
Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Mcgraw-hill Digital
Número de Páginas 320 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 2853
Início da Venda 19/11/2014
Código do Formato Epub
Cód. Barras 9780071782906
Ano da Publicação 112
AutorBatra, Rajeev; Chattopadhyay,Amitava; Ozsomer,Aysegul