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Livro Digital

The Nonprofit Marketing Guide - High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Cód: 9310887)

Miller, Kivi Leroux

Wiley (Digital)

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The Nonprofit Marketing Guide - High-Impact, Low-Cost Ways to Build Support for Your Good Cause

R$56,00

Descrição

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Características

Produto sob encomenda Sim
Marca Wiley (Digital)
Cód. Barras 9780470619834
Acabamento ebook
Coleção / Série The Jossey-Bass Nonprofit Guidebook Series
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Número da edição 1
Código do Formato Pdf
Número de Páginas 256 (aproximado)
Ano da Publicação 110
VOLUME 10
Peso 0.00 Kg
AutorMiller, Kivi Leroux

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