Artboard 33 Artboard 16 Artboard 18 Artboard 42 Artboard 21 Artboard 5 Artboard 45 Artboard 22 Artboard 42 Artboard 23 Artboard 17? Artboard 28 Artboard 43 Artboard 49 Artboard 47 Artboard 38 Artboard 32 Artboard 22 Artboard 5 Artboard 25 Artboard 1 Artboard 42 Artboard 11 Artboard 41 Artboard 23 Artboard 4 Artboard 9 Artboard 6 Artboard 7 Artboard 3 Artboard 12 Artboard 25 Artboard 34 Artboard 43 Artboard 44 Artboard 39 Artboard 24 Artboard 13 Artboard 24 Artboard 31 Artboard 27 Artboard 30 Artboard 36 Artboard 44 Artboard 17 Artboard 6 Artboard 27 Artboard 30 Artboard 29 Artboard 26 Artboard 2 Artboard 20 Artboard 35 Artboard 15 Artboard 14 Artboard 50 Artboard 26 Artboard 40 Artboard 21 Artboard 10 Artboard 37 Artboard 46 Artboard 8
e-book

The PR Masterclass - How to develop a public relations strategy that works! (Cód: 9311119)

Alex Singleton

Wiley (Digital)

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 39,71

em até 1x de R$ 39,71 sem juros

Total:

Em até 1x sem juros de


Crédito:
Boleto:
Cartão Saraiva:

Total:

Em até 1x sem juros de


The PR Masterclass - How to develop a public relations strategy that works!

R$39,71

Descrição

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. 'PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.'
Drayton Bird, author, Commonsense Direct and Digital Marketing 'The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.'
Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies 'This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.'
—Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) 'Provides all you need to know about securing press coverage.'
Fraser Seitel, O'Dwyer's PR magazine 'Every page is packed with insight and practical advice.'
—Steve Harrison, co-founder, Harrison Troughton Wunderman 'Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.'
James Hammond, brand consultant 'Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.'
Ray Hiebert, Editor, Public Relations Review

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Wiley (Digital)
Número de Páginas 208 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Início da Venda 29/12/2015
Código do Formato Epub
Cód. Barras 9781118756201
Número da edição 1
Ano da Publicação 2013
AutorAlex Singleton